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Mood Boards

You may have read our previous blog on starting a mood board.

We wanted to give you a more in depth look at how to create a mood board.


A mood board is an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.

It is where your brand style comes to life. Kind of like a vision board.


What colors, textures, foods, plants, materials make you think of your brand?

Is it beige, black + white? Is it inspired by the ocean? What inspires your brand image?


How to make a mood board

When making a mood board, you just need to lay it all out. You don't have to be a photoshop expert to make it. You can copy paste in Pages. You can print and stick It to a bulletin board.

There is no wrong way to make one!


We love looking at Pinterest and Unsplash images for inspo. Save them all in a folder and lay them all out later. You can also save a bunch of inspo from Instagram.


This is honestly the most fun part of building a brand. Figuring out your style!

The beginning is the most exciting part. You're picking all your colors, your name, your slogan.



Here are some of our top tips when creating a mood board.

Don't overthink it

It can be easy to spend hours looking at colors and images on the web. Pick what you think is great + don't look back. Your first instinct is the best one.


Be simple

Don't pick 7 colors + 12 different photo edit styles (faded, contrast, etc).

Narrow it down. Pick no more than 3 or 4 main colors and stick with them (unless of course your brand is a rainbow).


Black, white, or neutrals with a pop of color is our favorite when it comes to a color scheme!


If you feel it, save it

If a photo or logo speaks to you, save it so you don't lose it. You'd rather have it to go off of than not be able to find it again.

Did you find this helpful?

If you want a mood board designed for you, reach out to us!


with love + posi vibes,

the posi team

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